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Crowdfunding Media Letter Email Template

posted Jun 18, 2014, 10:43 AM by Siamak Ebarhimi   [ updated Jun 18, 2014, 10:43 AM ]

Initial email — Before campaign starts


Subject Line: [Product Name] Launch with [blog/media outlet name]


Hi [name],


I’ve been following [blog/media outlet name] for a while now and wanted to let you know about our Kickstarter campaign because I thought it would be a great fit for your readers.


[insert your own product pitch similar to ‘Jugorni’ below]

https://sites.google.com/site/crowdfundunion/about-us

Our product is the Jugorni, a smartwatch and weather meter made for extremely cold temperatures. Think of it as an iPhone and watch, made for arctic expeditions.  


I think it’s a great fit for your readers for a few reasons:

[insert your own reasons below, instead of the Jugorni examples]

  • Design focus: We’ve teamed up with the folks at Rasmussen & Green, experts in extreme sports design to create the most durable product.

  • Built for your audience: the [blog name] readers are the exact people that we built this product for: Hunters and extreme sports enthusiasts looking to plan a trip to the Arctic.   


We’re going to be launching [launch date] and we’d love to have you cover us for our launch. If it seems like a good fit, I’d love to send over some resources for you to check out (our press kit, release, photos, etc).


Look forward to hearing back!crowdfunding marketing


[Signature]




.

Follow up — Said to send over details


Subject Line: [Product name] — pics and content for article


Hey [name],


Thanks so much for your interest! Really excited to have you involved in our launch. Here is a Dropbox link to our press kit, which includes a few hi-res photos and some more background on our product and company.


[insert a link to Dropbox with your pictures/content]


Our campaign starts on [start date]. We’d love if you cover us on the opening day. Let me know if you need any additional details or would like to schedule a quick interview. I’ve sent a calendar invite as a reminder as well.


Appreciate your support!crowdfunding advertising


[Signature]






.

Initial Email — Campaign in progress


Subject Line: [blog/media outlet name]: [Product name] story?indiegogo marketing


Hey [name],


I’ve been following [blog/media outlet name] for a while now and wanted to let you know about our Kickstarter campaign because I thought it would be a great story for your readers. You can check the campaign out here [link to campaign].


I think it’s a great fit for your readers for a few reasons:


[insert your own reasons below, instead of the Jugorni examples]


  • Design focus: We’ve teamed up with the folks at Rasmussen & Green, experts in extreme sports design to create the most durable product.

  • Built for your audience: the [blog name] readers are the exact people that we built this product for: Hunters and extreme sports enthusiasts looking to plan a trip to the Arctic.   


We’d absolutely love to have you cover us! If it seems like it’d be a good fit, I’d love to send over some resources to you (our press kit, release, photos, etc).kickstarter marketing


[Signature]








https://sites.google.com/site/crowdfundunion/about-us




Follow up — Said to send over details


Subject Line: [Product name] — pics and content for article


Hey [name],


Thanks so much for your interest! Really excited to have you involved in our launch. Here is a Dropbox link that has a few hi-res photos and some more background on our product and company.


[insert a link to Dropbox with your pictures/content]


We’ve got [number of days left] days left in our campaign and would love to have you cover us before it’s over. Let me know if you need any additional details or would like to schedule a quick interview.


Appreciate your support!kickstarter project


[Signature]


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